Privacy at Loopn
Loopn is made by Loopn Labs Private Limited, an Indian company. Questions, always: hello@loopnlabs.com.
What we hold, and how we collect it.
You give us: your email and name (or your Google account passes them on when you choose Sign in with Google); everything you write or say inside Loopn, meaning chats, journal entries and voice notes; the people you mention and what Loopn remembers about them and about you; your replies to Sunday letters; photos you add of the people you write about; your settings and choices, including your consent choices; your messages to our support.
Collected automatically as you use Loopn: which screens you open and buttons you tap (only if you agree, see below); your device type, app version, language, time zone and roughly where you are (country or region), and your precise location only if you allow Loopn to use it (for example to note where you wrote an entry); your sign-in times and the network address you sign in from; your subscription and purchase status; the token that lets us send you notifications; on Android, the install source label from the Google Play Install Referrer API (the campaign and referrer label of the link that brought you to Loopn, recorded once at install so we can measure which links bring people); your device's advertising identifier and AppsFlyer's install identifier, used only to measure which ads bring people to Loopn (see "Measuring our ads" below; on iPhone the advertising identifier is read only if you allow tracking); error reports when the app breaks; standard server logs.
What your words may contain.
People write about their feelings, their relationships, their health, their lives. Loopn treats all of it as private content. We never sell it, never show ads against it, and never share it for marketing.
Who receives your data, honestly.
Loopn cannot think on its own. To reply to you, to build the memory Loopn keeps for you, to write your Sunday letter and to understand the dates and people in your entries, the content you write or say is sent to AI services run by these four companies: Amazon Web Services (Amazon Bedrock), Anthropic, OpenAI and Google. They are the only ones that receive your content for that.
What is sent to them: your chat messages, your journal entries, what Loopn remembers about you and the people you mention (so replies make sense), the search words if you ask Loopn to look something up on the internet, and your voice recordings if you use voice (OpenAI only). We send only what is needed to do the job, and we use it for nothing else.
These companies also handle some of your data to run Loopn: Supabase, which hosts our database and sign-in on servers in Mumbai, India, and so holds everything we store; Google, if you choose Sign in with Google (your email and name); RevenueCat, Apple and Google Play, which handle subscriptions and purchases (an account ID and purchase details); Expo, which delivers push notifications and app updates (a notification token and your device type); Resend, which delivers our emails to you (your email address and the email); Sentry, which receives error reports (no chats or journal text); AppsFlyer, which tells us which ad or link brought you to Loopn (see "Measuring our ads" below); and Vercel, which hosts the web app.
If you agree to usage analytics, Mixpanel (servers in the European Union) receives which screens you open and buttons you tap, plus your name, language, time zone, plan and country; on the web app Microsoft Clarity records how the pages are used, with what you write masked out. Neither sees what you write or say.
Measuring our ads.
Loopn advertises on Meta (Facebook and Instagram) and Google. To know which ads actually bring people to Loopn, and which are wasted money, we use AppsFlyer, and AppsFlyer reports results to Meta and Google. This is on unless you turn it off; the sign-in screen says so, and you can turn it off at any time in Settings under Ad measurement.
What they receive: your device's advertising identifier (on iPhone only if you allow tracking when Apple asks), AppsFlyer's install identifier, your device type and system version, a scrambled one-way code made from your Loopn account (not your name or email), and a short list of basic actions with their time: that you installed or reopened Loopn from an ad, signed up or in, finished onboarding, sent a chat or a voice note, finished a journal entry, opened a letter, shared from Loopn, viewed plans, started a trial, paid, renewed, restored or were refunded (with the amount and currency, including while the app is closed), and whether you came back the next day or week. What they never receive: what you write or say, the names of the people in your life, what Loopn remembers, your feelings, your birth details, or anything else from inside your entries.
If you refuse tracking on iPhone, no advertising identifier is read, and Apple itself reports only anonymous campaign totals to the ad networks. Turning Ad measurement off stops all future sharing for your account and device; anything already sent before you turned it off cannot be recalled. Deleting your account deletes Loopn's own records of it; AppsFlyer, Meta and Google keep what they already received under their own policies. Loopn still shows no ads inside the app.
We use your data to run Loopn: to reply to you, to remember, to write your letters, to keep your account and purchases working, to keep Loopn safe, and, if you agree, to improve it. We never sell it and never show ads against it. The only sharing for advertising is the ad measurement described above, which never includes what you write.
Loopn asks your permission inside the app, on a screen that names the AI companies and says what is sent, before any of your content reaches them. You can withdraw that permission at any time in Settings under AI processing; Loopn then stops sending anything and cannot reply until you agree again. If we ever add a company to these lists, we update this page and ask you again.
How long we keep it, and deleting it.
We keep your content until you delete it or your account. Delete your account inside the app (Settings), or at loopnlabs.com/delete-account: all your entries, your chats and everything Loopn derived from them are permanently deleted. Anonymous usage statistics may remain, with nothing that identifies you.
How we see what to improve.
If you agree, we use analytics to understand how Loopn is used, so we can make it better. You choose when you first open Loopn and can change it any time in Settings under Usage analytics. Saying no does not limit anything you can do in Loopn.
How it's kept.
Your content is stored securely, and the most personal derived material is additionally encrypted.
Emails and messages.
Product updates and offers only if you ticked the box — untick any time.
This website's own analytics.
Separate from anything inside the Loopn app: loopnlabs.com, the site you are reading, uses two services to count visits, and a third to tell which ads bring people to Loopn. Google Analytics counts page visits and a handful of button clicks, such as whether someone reached the app-store links. It anonymises your IP address, skips ad-personalisation signals, and holds no cookie on your device. The Meta Pixel, from Meta (the company behind Facebook and Instagram), tells Meta that a page here was opened and saves a small cookie in your browser. We use it to measure and improve our ads on Facebook and Instagram. Neither service sees anything you write inside Loopn. When you reach Loopn through one of our ads or links, we use AppsFlyer, an attribution service, to learn which campaign it was: it receives the campaign you came from, your device type and a device identifier when you open the link or install the app, and tells us which campaign led there. The site also adds where you arrived from, such as Instagram or Google, to the Google Play or web-app link you choose. It remembers that source only for this browser visit, in session storage rather than a cookie, and does not collect anything new about you. It never sees what you write. A content blocker, or blocking cookies for loopnlabs.com, stops both, and you can manage the ads you see in Facebook's and Instagram's own ad settings.
If you visit from the UK or the European Union, the Meta Pixel does not load and sets no cookie until you choose Allow in the small prompt the site shows you; No thanks keeps it off. Your choice is remembered in your browser, not in a cookie.
When this page changes.
We update it here. If a change matters to what happens with your content, Loopn asks you again in the app rather than assuming.
Loopn Labs Private Limited · made in india
See also: Terms